Michael Rosen has hit the mark with his critique of this email appeal. Grandma of Grandmacharitychallenge admires his comments so shares them with you.

Michael Rosen Says...

Writing an effective email or direct mail appeal is not as simple as writing a note to a friend. It’s a real challenge. Sometimes, organizations hit the mark. Sadly, this post is about one of those other times when an organization misses the mark.

A short time ago, I received the following email from a performing arts organization (which will remain nameless) that my wife and I care about and have supported in the past:

Subject: We’ve Missed You!

Dear Mr. and Mrs. Michael J. Rosen,

With just a few weeks to go before the end of the [ABC Organization’s] fiscal year, we are writing to ask for your support of the [Organization] at a time of increasingly good news. As you have undoubtedly read, the [Organization] is no longer in bankruptcy. We officially exited from financial reorganization on July 30, 2012. As we look to the future with confidence, we…

View original post 2,552 more words

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About catherineonyemelukwe.com

Author of memoir Nigeria Revisited My Life and Loves Abroad, blogger, board member U.S.National Committee for UN Women, former Peace Corps volunteer, Unitarian Universalist, expert in nonprofit management and fundraising, certified fundraising executive (CFRE), racial justice advocate..

Posted on August 31, 2012, in Giving. Bookmark the permalink. Leave a comment.

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